777be Privacy Policy

777be is committed to safeguarding the privacy and personal data of every player who interacts with our platform. We recognise that trust is fundamental to the relationship between a player and an online gaming provider, and that maintaining robust, transparent data practices is a key pillar of that trust.

This Privacy Policy has been written in plain, accessible English to ensure that players across Bangladesh — including those in Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, and beyond — can clearly understand how their information is handled. Where legal or technical terminology is unavoidable, we have provided plain-language explanations alongside formal definitions.

This policy applies to all personal data collected through the 777be website at https://777be.io, all associated mobile experiences, and all communications between 777be and its players, including email, live chat, and WhatsApp support channels.

This Privacy Policy should be read alongside the 777be Terms & Conditions and Responsible Gaming Policy, both of which form part of the overall agreement governing your use of the Platform.

For the purposes of applicable data protection principles, 777be acts as the data controller in respect of all personal information collected from players using the Platform. As data controller, 777be determines the purposes for which personal data is processed and the manner in which that processing is carried out.

All data protection enquiries, subject access requests, and formal privacy-related communications should be directed to the 777be data protection contact as specified in Section 15 of this policy. We will acknowledge all such requests within 3 business days and aim to respond fully within 30 calendar days.

777be collects personal data across several categories. The specific data collected depends on the nature of your interaction with the Platform. The table below summarises the primary categories of data we hold and provides examples of specific data points within each category.

We do not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, trade union membership, biometric data, or health data, except where a player voluntarily discloses health-related information in the context of a responsible gaming self-exclusion request. In such cases, the data is handled with the highest level of confidentiality and used solely to administer the relevant responsible gaming tool.

777be collects personal data through the following mechanisms:

• Direct submission: Data you provide when registering an account, completing identity verification, making a deposit or withdrawal, contacting support, or responding to surveys and promotions.
• Automated technical collection: Data collected automatically as you browse and interact with the Platform, including cookies, server logs, and device fingerprinting tools used for security and fraud prevention purposes.
• Payment provider integration: Transaction reference data received from bKash, Nagad, Rocket, and Upay upon confirmation of a deposit or withdrawal. We do not receive your full mobile banking credentials — only the transaction reference and status confirmation.
• Game studio data feeds: Session and game-round data supplied by certified game studios (including Pragmatic Play, Evolution Gaming, Ezugi, and others) to enable accurate settlement of bets and games played on the Platform.
• Third-party verification services: Where required to verify player identity or age, we may receive confirmation data from third-party identity verification providers. We do not receive raw document images from these providers — only a verification status flag.

777be processes personal data only where a valid legal basis exists for doing so. The principal legal bases on which we rely are as follows:

• Contractual necessity: Processing required to perform the contract between 777be and the player — including account registration, deposit processing, bet settlement, and withdrawal fulfilment.
• Legal obligation: Processing required to comply with applicable legal and regulatory requirements, including anti-money laundering (AML) checks, know-your-customer (KYC) obligations, and record-keeping requirements.
• Legitimate interests: Processing carried out in the pursuit of 777be's legitimate business interests, including fraud detection, platform security, responsible gaming monitoring, and service improvement — provided these interests are not overridden by the player's own rights and freedoms.
• Consent: Where we rely on consent as the legal basis for processing (for example, sending promotional communications), you may withdraw that consent at any time by contacting support or updating your account notification preferences.

The personal data held by 777be is used for the following specific purposes:

• Creating, managing, and maintaining your player account, including storing your account preferences and history.
• Processing deposits and withdrawals via bKash, Nagad, Rocket, Upay, and other approved payment channels, and maintaining accurate financial records of all transactions.
• Verifying your identity and age in accordance with our eligibility requirements, including the mandatory 21+ age restriction.
• Detecting, investigating, and preventing fraud, money laundering, collusion, bonus abuse, and other prohibited activities as defined in our Terms & Conditions.
• Monitoring gameplay patterns and account activity for responsible gaming purposes, including identifying players who may be exhibiting signs of problematic gambling behaviour.
• Responding to support enquiries submitted via live chat, email, or WhatsApp, and maintaining records of those communications for quality assurance and dispute resolution purposes.
• Sending transactional communications such as deposit confirmations, withdrawal notifications, and security alerts. These communications are not optional — they are necessary for the operation of your account.
• Sending promotional communications, bonus notifications, and personalised offers, where you have consented to receive such communications.
• Analysing aggregated, anonymised usage data to improve Platform performance, game selection, and user experience. Aggregated data cannot be used to identify individual players.
• Complying with requests from regulatory bodies, law enforcement agencies, or courts of competent jurisdiction where we are legally required to disclose player data.

777be does not sell, rent, or trade your personal data to third parties for their own marketing or commercial purposes. We share personal data with third parties only in the following defined circumstances:

• Payment processors: We share transaction-relevant data with bKash, Nagad, Rocket, and Upay solely for the purpose of processing your deposits and withdrawals. Each payment provider operates under its own privacy policy and is independently responsible for data collected within its own application.
• Game studios and content providers: Session and account-reference data is shared with certified game studios (including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi) to enable real-time game delivery and accurate bet settlement. Studios receive only the minimum data necessary for these purposes.
• Identity verification providers: Where KYC verification is required, we may share identity document references with third-party verification services. These providers are contractually prohibited from using your data for any purpose other than verification.
• Technology infrastructure providers: We use cloud hosting, database, and security service providers to operate the Platform. These providers act as data processors on our behalf and are bound by strict data processing agreements that prohibit independent use of your data.
• Legal and regulatory disclosure: We may disclose personal data to law enforcement agencies, regulatory bodies, or courts if we are legally required to do so or if disclosure is necessary to protect the legal rights of 777be or the safety of our players.

All third parties with whom we share personal data are subject to contractual data protection obligations consistent with this Privacy Policy. We conduct periodic reviews of our third-party data sharing arrangements to ensure continued compliance.

777be uses cookies and similar tracking technologies to operate the Platform, enhance user experience, and support security and fraud prevention. A cookie is a small text file placed on your device when you access a website. It enables the site to recognise your device across sessions and store session-specific preferences.

The following categories of cookies are used on the 777be Platform:

• Strictly necessary cookies: Required for the Platform to function correctly. These include session authentication tokens, CSRF protection cookies, and load-balancing identifiers. These cookies cannot be disabled without preventing access to the Platform.
• Functional cookies: Used to remember your account preferences, language settings, and notification preferences across sessions. Disabling these cookies may affect the personalised elements of your experience.
• Security and fraud-detection cookies: Used to identify unusual patterns of activity that may indicate fraudulent behaviour, account takeover attempts, or automated bot activity. These cookies are a core component of our platform security infrastructure.
• Analytics cookies: Used to collect aggregated, anonymised data about how players navigate and interact with the Platform. This data is used exclusively for internal service improvement and is not shared with third-party analytics platforms.

You may manage cookie preferences through your browser settings. However, disabling strictly necessary or security cookies may prevent you from accessing certain features of the Platform or may result in your account being flagged for additional verification.

777be implements a comprehensive set of technical and organisational security measures to protect player data against unauthorised access, disclosure, alteration, and destruction. Our security infrastructure includes:

• TLS/SSL encryption: All data transmitted between your browser or device and the 777be servers is encrypted using industry-standard TLS protocols. This applies to all account activity, payment transactions, and support communications.
• Encrypted data storage: Personal and financial data stored in our databases is encrypted at rest using AES-256 encryption. Encryption keys are managed separately from the encrypted data and are subject to rotation policies.
• Access controls: Access to personal data is restricted to authorised personnel on a strict need-to-know basis. All internal access events are logged and subject to periodic audit review.
• Multi-factor authentication: Administrative access to production systems and databases requires multi-factor authentication. Account-level MFA options are available to players through account security settings.
• Intrusion detection: Our infrastructure is monitored continuously by automated intrusion detection and anomaly-response systems. Security incidents are escalated to our technical team in real time.
• Penetration testing: The Platform undergoes periodic independent security assessments to identify and remediate vulnerabilities before they can be exploited.

While we employ every reasonable measure to protect your data, no digital system can guarantee absolute security. In the event of a data breach that is likely to result in a risk to the rights and freedoms of affected players, we will notify impacted individuals without undue delay and take immediate remediation steps.

777be retains personal data for the minimum period necessary to fulfil the purpose for which it was collected, subject to any longer retention period required by applicable law or regulatory obligation. The following retention periods apply as a general guide:

Upon expiry of the applicable retention period, personal data is either permanently and securely deleted from our systems or anonymised so that it can no longer be associated with any individual player. Anonymised data may be retained indefinitely for aggregate statistical analysis purposes.

As a player on the 777be Platform, you have the following rights in relation to your personal data. To exercise any of these rights, please contact us at [email protected] with the subject line "Data Rights Request — [Your Username]".

• Right of access: You have the right to request a copy of the personal data we hold about you. We will provide a structured summary of your data within 30 calendar days of a valid request, free of charge for the first request in any 12-month period.
• Right to rectification: You have the right to request correction of any inaccurate or incomplete personal data we hold. We will update our records promptly upon receiving satisfactory evidence of the correct information.
• Right to erasure: You may request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, where you have withdrawn consent, or where processing is unlawful. This right is subject to overriding legal retention obligations.
• Right to restrict processing: You may request that we restrict the processing of your data in certain circumstances, such as while a rectification request is being assessed or while you are contesting the accuracy of the data we hold.
• Right to data portability: Where processing is based on your consent or on contractual necessity, and processing is carried out by automated means, you have the right to receive your data in a structured, machine-readable format.
• Right to object: You have the right to object to processing carried out on the basis of legitimate interests, including profiling. We will cease such processing unless we can demonstrate compelling legitimate grounds that override your interests.
• Right to withdraw consent: Where processing is based on consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing that occurred prior to withdrawal.

The 777be Platform is strictly intended for adults aged 21 years and above. We do not knowingly collect, process, or retain personal data from individuals under the age of 21. The Platform employs age-verification mechanisms during the registration process, and accounts that cannot be verified as belonging to an adult aged 21 or over will be suspended pending satisfactory age verification.

If 777be becomes aware that personal data has been collected from a person under the age of 21 without verified parental or guardian consent, we will take immediate steps to delete that data from our systems and close the associated account. Any funds deposited to such an account will be handled in accordance with our Terms & Conditions and applicable law.

If you believe that a minor under the age of 21 has registered an account on the 777be Platform or has submitted personal data to us, please contact us immediately at [email protected] with the subject line "Minor Account Report". We take such reports with the utmost seriousness and will investigate and act within 24 hours of receiving a valid report.

777be's primary player base is located in Bangladesh, and we prioritise keeping player data within secure, regionally appropriate infrastructure where feasible. However, the nature of modern digital platforms means that certain operational data — particularly data processed by game studios, cloud infrastructure providers, and payment networks — may be transmitted to or stored in servers located outside Bangladesh.

Where such international transfers occur, 777be takes the following steps to ensure that your data receives an equivalent level of protection to that afforded under this Privacy Policy:

• Transfers to third-party service providers are governed by binding data processing agreements that require the recipient to process data only for specified purposes and to maintain appropriate technical and organisational security measures.
• Where transfers involve game studios or content providers, contractual clauses restrict data use to game delivery and settlement purposes only.
• All international transfers are subject to periodic review as part of our ongoing third-party vendor management programme.

If you have concerns about the international transfer of your personal data, please contact us at [email protected]. We will provide specific information about the transfer arrangements applicable to your data upon request.

777be reserves the right to amend, update, or replace this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or regulatory requirements. When material changes are made to this policy, we will notify registered players via the email address associated with their account at least 7 calendar days before the updated policy takes effect.

For non-material changes — such as minor clarifications of existing language that do not alter the substance of the policy — we may update the policy without prior individual notification. The "Effective Date" displayed at the top of this page will be updated to reflect the date of the most recent revision.

Your continued use of the 777be Platform following the effective date of any revised Privacy Policy constitutes your acceptance of the updated terms. If you do not agree with a revised policy, you should cease using the Platform and may request closure of your account by contacting our support team.

Previous versions of the Privacy Policy are available on request by contacting [email protected] with the subject line "Privacy Policy Archive Request".

If you have any questions, concerns, or requests relating to this Privacy Policy or to the personal data that 777be holds about you, please contact us using the details below. Our support team is available 24 hours a day, 7 days a week, and is able to assist in both English and Bengali.

• Email: [email protected] — use the subject line "Privacy Enquiry — [Your Username]" for data-related requests.
• Live Chat: Available 24/7 via the chat widget on the Platform. Average response time is 2–5 minutes.
• WhatsApp: Contact details available after login in the account support section.
• Formal written requests: For subject access requests, erasure requests, or formal data rights exercises, please email [email protected] with the subject line "Data Rights Request — [Your Username]" and include a copy of a government-issued photo ID to enable us to verify your identity before processing the request.
• Response times: We acknowledge all privacy-related requests within 3 business days and aim to provide a full substantive response within 30 calendar days. For complex requests, we may extend this period by a further 30 days, in which case we will notify you of the extension and the reason for it.